The Platform Thinking Series

We’re moving from a world of linear, industrial businesses to a world of networked platforms. Industries are increasingly being disrupted by platforms. The success of Android, Airbnb, Uber, Coursera, Wikipedia, YouTube and other such platforms are testament to the fact that the way business works is changing.

While the importance of platforms is widely understood, the unique nuances involved in building and managing one aren’t appreciated as much. As a result, most startups building platforms end up failing.

This series of posts seeks to answer three questions:

  1. How are networked platforms different from traditional business models?
  2. How do you design a networked platform in a methodical manner?
  3. What are the unique challenges involved in managing networked platforms?

 

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0. Producers, Consumers and Customers

  1. The shift from Pipes to Platforms
  2. The three design elements for designing platforms
  3. A visual guide to networked business design
  4. How producers power the Platform Economy
  5. The Value Unit: How small ideas create large value through network effects
  6. The TRIE Framework: A framework for Platform Design
  7. The Core Interaction: How to design the central mechanic of a platform business
  8. Progression Logic: How platforms create engagement through user progression
  9. The Platform Layers: The three layers of platform functionality
  10. Network: Solving chicken and egg problems
  11. Incentives: How platforms drive user behavior
  12. Tools and Rules: Providing the infrastructure for the platform
  13. Tools and Rules: Creating the conditions for interaction
  14. Data: Powering Interactions on the Platform
  15. Scale: How platforms increase repeatability of the core interaction
  16. Trust: Platform guarantees in the sharing economy
  17. Curation: Creating a culture of quality
  18. Sources of value: The key sources of value while building platforms
  19. Source of monetization: Design patterns in monetizing platforms
  20. Who is the Customer: Understanding the customer in the case of platforms
  21. Case Studies

 

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