Tag: social network
A platform usually needs a burst of activity to gain traction, leading to enough interactions among the users. Such bursts of activity require a large group of users to simultaneously arrive. As a result, building a potential market beforehand is critical in case of platforms. This post discusses platforms that executed this successfully.
Gmail’s exclusivity was a masterstroke from Google that enabled it to enter and dominate a product space as commodifed as email. But Google Wave was a dud. What does it take for exclusivity to work?
Mark Zuckerberg started with Harvard and went on to conquer the globe. Choosing the right micro-universe can set you on the path to success just as choosing the wrong one can yield little more than a brief spill in the vanity metrics pool.
There is honor (and incredible power) in fake signals. Reddit, Paypal and Quora gained much through in-house effort initially till the community took over.
A great way to seed a network is to leverage another. Piggyback on a thriving network as long as your platform is contextual and complementary to that network.