Tag: pre-launch invite

Putting The Market Before The Product

Putting The Market Before The Product

| September 9, 2012 | 2 Comments

A platform usually needs a burst of activity to gain traction, leading to enough interactions among the users. Such bursts of activity require a large group of users to simultaneously arrive. As a result, building a potential market beforehand is critical in case of platforms. This post discusses platforms that executed this successfully.

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