Tag: network effects
The Network Effect Isn’t Good Enough!
This essay originally appeared on TechCrunch. I had the pleasure of co-authoring it with Nir Eyal. Nir runs a great blog about the intersection of psychology, technology, and business at NirAndFar.com. If there is one altar at which Silicon Valley worships, it is the shrine of the holy network effect. Its mystical powers pluck lone startups from obscurity [...]
Reverse Network Effects: Is Twitter Losing Its Mojo?
As a network scales, network effects make the network more useful for users until a point after which further scale makes the network less useful to the users. This is reverse network effects with scale.
Putting The Market Before The Product
A platform usually needs a burst of activity to gain traction, leading to enough interactions among the users. Such bursts of activity require a large group of users to simultaneously arrive. As a result, building a potential market beforehand is critical in case of platforms. This post discusses platforms that executed this successfully.
Why Promoted Posts Are Not The Social Network Revenue Model We Were All Waiting For
Social Networks haven’t yet figured out a revenue model. Advertising has its limitations as usage shifts to mobile. Both Facebook and Twitter have tried promoting content for a fee but it might not be a sustainable model.
Exclusivity: The Antisocial Way To Seed A Social Product
Gmail’s exclusivity was a masterstroke from Google that enabled it to enter and dominate a product space as commodifed as email. But Google Wave was a dud. What does it take for exclusivity to work?
Conquer Your Micro-Universe: Choosing Your Harvard
Mark Zuckerberg started with Harvard and went on to conquer the globe. Choosing the right micro-universe can set you on the path to success just as choosing the wrong one can yield little more than a brief spill in the vanity metrics pool.
Platform Seeding Strategies
Seeding a platform business poses several unique challenges as producers won’t participate without consumers and vice versa. We explore the strategies for overcoming this problem.
Platform junkie, Singapore-based Early stage internet guy, Currently advisor to multiple platform startups.
This blog is about taking ventures from an idea to a business... and mitigating execution risk.
