Tag: Groupon
Putting The Market Before The Product
A platform usually needs a burst of activity to gain traction, leading to enough interactions among the users. Such bursts of activity require a large group of users to simultaneously arrive. As a result, building a potential market beforehand is critical in case of platforms. This post discusses platforms that executed this successfully.
Conquer Your Micro-Universe – Part 1
Platforms that get big always start by deliberately staying small till they spark transactions. Getting critical mass in a smaller set (a micro-universe) is considerably easier than in a larger set.
How Groupon Solved The Critical Mass Problem And Got A Thousand Clones
Groupon solved the critical mass problem by lowering critical mass in a model which was very easy to seed but very difficult to scale. As a result, Groupon clones startup and die early deaths around us every day.
Platform junkie, Singapore-based Early stage internet guy,
This blog is about taking ventures from an idea to a business... and mitigating execution risk.
