Tag: community

How to get users to contribute on a creativity platform

How to get users to contribute on a creativity platform

| December 8, 2012 | 6 Comments

Let’s loosely define creativity platforms as platforms that allow creators to express themselves, and possibly get an audience for their ‘creations’. YouTube, Dribbble, 500px, Instagram, Flickr… the list goes on. A platform without creators is a ghost town and there is little incentive for consumers to use it. Replicating the technology of YouTube is a [...]

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Putting The Market Before The Product

Putting The Market Before The Product

| September 9, 2012 | 2 Comments

A platform usually needs a burst of activity to gain traction, leading to enough interactions among the users. Such bursts of activity require a large group of users to simultaneously arrive. As a result, building a potential market beforehand is critical in case of platforms. This post discusses platforms that executed this successfully.

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Exclusivity: The Antisocial Way To Seed A Social Product

Exclusivity: The Antisocial Way To Seed A Social Product

| August 22, 2012 | 1 Comments

Gmail’s exclusivity was a masterstroke from Google that enabled it to enter and dominate a product space as commodifed as email. But Google Wave was a dud. What does it take for exclusivity to work?

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Conquer Your Micro-Universe: Choosing Your Harvard

Conquer Your Micro-Universe: Choosing Your Harvard

| August 21, 2012 | 3 Comments

Mark Zuckerberg started with Harvard and went on to conquer the globe. Choosing the right micro-universe can set you on the path to success just as choosing the wrong one can yield little more than a brief spill in the vanity metrics pool.

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Conquer Your Micro-Universe – Part 1

Conquer Your Micro-Universe – Part 1

| August 21, 2012 | 2 Comments

Platforms that get big always start by deliberately staying small till they spark transactions. Getting critical mass in a smaller set (a micro-universe) is considerably easier than in a larger set.

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Viral Growth: How Paypal, Youtube And StumbleUpon Gained Rapid Traction Through Piggybacking

Viral Growth: How Paypal, Youtube And StumbleUpon Gained Rapid Traction Through Piggybacking

| August 14, 2012

A great way to seed a network is to leverage another. Piggyback on a thriving network as long as your platform is contextual and complementary to that network.

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Chicken and Egg Problem: How To Make a Two-Sided Market One-Sided

Chicken and Egg Problem: How To Make a Two-Sided Market One-Sided

| August 6, 2012

Seeding two-sided networks is complicated as you have to simultaneously target two different groups. But you can solve it by targeting just one group if you choose your target users carefully.

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