Let’s loosely define creativity platforms as platforms that allow creators to express themselves, and possibly get an audience for their ‘creations’. YouTube, Dribbble, 500px, Instagram, Flickr… the list goes on. A platform without creators is a ghost town and there is little incentive for consumers to use it. Replicating the technology of YouTube is a [...]
A platform usually needs a burst of activity to gain traction, leading to enough interactions among the users. Such bursts of activity require a large group of users to simultaneously arrive. As a result, building a potential market beforehand is critical in case of platforms. This post discusses platforms that executed this successfully.
Gmail’s exclusivity was a masterstroke from Google that enabled it to enter and dominate a product space as commodifed as email. But Google Wave was a dud. What does it take for exclusivity to work?
Mark Zuckerberg started with Harvard and went on to conquer the globe. Choosing the right micro-universe can set you on the path to success just as choosing the wrong one can yield little more than a brief spill in the vanity metrics pool.
A great way to seed a network is to leverage another. Piggyback on a thriving network as long as your platform is contextual and complementary to that network.
Seeding two-sided networks is complicated as you have to simultaneously target two different groups. But you can solve it by targeting just one group if you choose your target users carefully.