The Changing Geometry of Business
We are moving from a world of linear businesses which create and push out value to consumers to a world of networked systems which allow users to create and exchange value with each other. Weâ€™re moving form straight lines to networks, form Pipes to Platforms. Pipes rely on centralization and control and often develop inefficient bottlenecks in the form of gatekeepers. Increasingly, we are seeing industries being transformed by networked platforms that connect resources with needs by using data and creating a community of trust. Industries as diverse as education, healthcare, travel and transportation are being disrupted by platforms that connect disparate resources and skills with the people who need them the most.
This keynote lays out the shift from Pipes to Platforms, taking examples from multiple industries. It lays out the key drivers for this shift and a set of design principles that separate the successful platforms from the unsuccessful ones in the sharing economy
In particular, the keynote explains a framework for all platform successes:
Pull – to bring the participants on board
Facilitate – to provide the tools and rules that enable them to interact
Match – to ensure that participants are appropriately a matched to create and exchange value
Platform Disruption: How networked platforms disrupt traditional operating models and unlock new value
Would Justin Bieber ever have auditioned the way the Beatles did? Can manufacturing companies exist without shopfloors? Will high-end consulting survive the next ten years? Will classrooms of the future exist within schools?
Connected users, participatory cultures and data conspire together to disrupt traditional industries. Airbnb, Uber, YouTube, Wikipedia and Napster have repeatedly demonstrated patterns that we see in markets disrupted by networked platforms. By redefining who can produce, instituting new curation and trust mechanisms and leveraging data for real-time matchmaking, these platforms threaten the core principles that govern value creation for their traditional counterparts.
This keynote lays out the structural inefficiencies that exist across industries that allow platforms to create alternate business models and pull user activity to themselves, eating away business from incumbents. It also lays out key principles for executives to ensure that their businesses adapts to the networked economy while appropriately leveraging their traditional assets.
The Interaction Economy: Why the future of business is enabling interactions
The most important innovation of our times is in the new social and business interactions that have emerged with lower interaction costs. Wikipedia and Quirky enable a supply chain to be recreated without the need for a factory or a content house. Viral spread of content makes us rethink the economics of advertising and distribution allowing anyone to build a brand. User communities obviate the need for traditional customer support. User communities are the new workforce and interactions are the new supply chains and distribution networks.
This keynote unpacks ten key shifts that platforms leverage to enable interactions and create and deliver value in the networked economy. Delivered in the form of a manifesto, it lays out the following key shifts:
The ecosystem is the new warehouse
The network effect is the new scale
Community management is the new human resources management
The invisible hand is the new iron fist
Liquidity management is the new inventory control
Social curation is the new quality control
Customer journeys are the new sales funnels
Behavior design is the new loyalty program
Data scientist is the new MBA
Purpose is the new profit
The race for attention: How startups and niche brands with limited resources build massive user bases
In the age of abundance, attention is the new scarcity. Entrepreneurship doesnâ€™t seem as risky as it once used to. Launching an app on the app store or firing up an online presence is easier than ever. And yet, the successes are as few as they ever were. As barriers to entrepreneurship fall in the digital future, the race for attention will repeatedly separate the winners from the losers.
How do startups like Instagram, Pinterest and WhatsApp build massive user bases without a marketing team? How do individuals like Alexander Osterwalder and Eric Ries build massive global following without ever having appeared on the conventional TED stage? How do self-published books like Fifty Shades of Grey gain worldwide appeal with limited marketing efforts?
This keynote answers all these questions by laying out a strategic framework to leverage the network to market you or your business. The frameworks proposed apply across industries and to all individuals, niche brands and startups and help them make small, smart moves that lead to large outcomes.