Platform Thinking – MIT Media Labs talk covering key concepts

| September 28, 2013 | 14 Comments

I’d visited MIT this summer for some research collaborations at the MIT Centre for Digital Business and for speaking at the Platform Strategy Conference at the MIT Media Labs, which attracted C-suite execs from leading technology companies, both as speakers and audience.

This is the video of my talk where I explore key concepts of Platform Thinking. Some of these concepts have already been covered on this blog and some will be covered in future posts, in greater detail. Hope you enjoy the talk! Let me know your thoughts in the comments below.

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  • http://www.businessmodeldynamics.com/ Josh Blandy

    Thanks Sangeet. Good simple description of the platform model. It is interesting to think about emerging things like Bitcoin and the “Autonomous Corporation” (http://btcgeek.com/dawn-of-autonomous-corporations/) with this framework.

  • http://platformed.info/ Sangeet Paul Choudary

    Thanks!

  • http://www.kitchensurfing.com/ borahm

    awesome job.

  • GP

    Sangeet – sure I am involved with the DIGITS center and have built two platforms in the US Federal Government. I did not see your response. Will send a LinkedIn request.

  • http://platformed.info/ Sangeet Paul Choudary

    This is really interesting and very much along the lines that I think of this as well. Are you involved in this project yourself? Anyone working on this that I could get in touch with? I’d love to learn more.

  • GP

    Sangeet – thank you for sharing. I really liked your website that help define platform centric thinking. You might be interested in some research being done at the DIGITS Center of Excellence in the University of Maryland related to economic value created by platforms. As platforms penetrate mainstream enterprises, we believe that significant savings can result that eliminate duplication, promote innovation and collaboration. You can check out details in this article related to this research

    http://www.informationweek.com/government/cloud-saas/what-the-gsa-could-adopt-from-facebook/240162139

  • Dinesh Ganesarajah

    Thanks for your thoughts. I had not really thought about the user/social aspect on the consumer side of Google. However, there is an argument that curative actions are being taken by Google users, and those are factored into the Algorithm.

    If you look at the source code of a search results page on Google, you will see that all the website links actually go back to Google, and from there users transparently redirected to the website they clicked on. Especially if you are logged into Google services, Google can track your behavior going through the search results. If you are clicking on link after link, those must not be as relevant as the final link you click on? An algorithm that understands user clicking behavior may be less prone to abuse than upvotes, and is certainly more frictionless in the user experience. Just a thought! ;-)

  • http://platformed.info/ Sangeet Paul Choudary

    This is a very interesting observation. I have always thought of PageRank as algorithmic but your point about websites ultimately being built by producers on the overall internet as a platform is very valid. I think the algorithmic to social transition happens in two steps. 1) The inputs to the algorithm are curative acts by producers (in this case, website creators) and 2) The inputs to the algorithm then move to curative acts by consumers (website consumers who share a link or upvote it on platforms like Reddit. So you’re right, both are actually social actions except that one is in the hyperlinking sort of way which we have never captured under the definition of ‘social’.

  • Dinesh Ganesarajah

    Thanks for posting this. It’s a great introduction to the concepts you’ve have been developing.

    I’m curious as to how Google fits into the Employees / Algorithms / Users stack. It is seen as an algorithmic solution, which would suggest that “social search” may one day provide a “better” solution. But the way Google’s PageRank algorithm works is by counting links (votes) from websites (users), so is it already at the User level on the stack?

  • http://platformed.info/ Sangeet Paul Choudary

    Thanks Saul, those are very useful comments.

  • Saul_Lieberman

    Very useful. 2 comments:
    the first 20 minutes or so would have benefited from examples.
    similarly, examples of platforms that failed to focus on the core interaction would have been useful too.

  • http://www.santafeway.com/ Jeff Nailen

    I look forward to that…will definitely stay tuned…

  • http://platformed.info/ Sangeet Paul Choudary

    Thanks Jeff! I plan to explore all these concepts in greater detail in the days ahead!

  • http://www.santafeway.com/ Jeff Nailen

    Great succinct content Sangeet, thanks for sharing!