Gmail’s exclusivity was a masterstroke from Google that enabled it to enter and dominate a product space as commodified as email. But Google Wave was a dud. What does it take for exclusivity to work?
Learning from the early days of Facebook.
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Groupon got many things wrong but it got this one thing right.
Networks grow best on top of other networks.
Where will Square’s reader take the company and why OpenTable’s staggered platform approach was so successful.
A look at Apple’s early days and the decision to seed the app store.
“An authoritative guide to the role of online platforms: what they are, how they work, and what they mean for business and economics.”
— Hal Varian, Chief Economist of Google
“A compelling framework for building platforms, networks and marketplaces. Essential reading for every entrepreneur and innovator.”
— Jon Oringer, CEO, Shuttershock
Why most payment startups fail to get traction.
How do Skillshare and Kickstarter get to network effects?
How Etsy got traction.