Get to where the users are instead of waiting for them to come to where you are.
Creating infinite customer acquisition loops in your product.
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When the user-advertiser boundaries disappear.
How two similar platforms coexist with different strategies.
A framework for intuitive product design.
How to look for the next big viral ride.
A framework for user incentives and virality.
What makes some products inherently viral?
“An authoritative guide to the role of online platforms: what they are, how they work, and what they mean for business and economics.”
— Hal Varian, Chief Economist of Google
“A compelling framework for building platforms, networks and marketplaces. Essential reading for every entrepreneur and innovator.”
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The most popular Q&A growth hack.
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Why offline network structures are important to online network effects.
How Quora grows with usage.
Freemium networks may offer the best of both worlds: Network effects and revenue.
Promoted posts and native monetization can be a bad idea if not done well.