When the user-advertiser boundaries disappear.
How two similar platforms coexist with different strategies.
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A framework for intuitive product design.
How to look for the next big viral ride.
A framework for user incentives and virality.
What makes some products inherently viral?
The most popular Q&A growth hack.
“An authoritative guide to the role of online platforms: what they are, how they work, and what they mean for business and economics.”
— Hal Varian, Chief Economist of Google
“A compelling framework for building platforms, networks and marketplaces. Essential reading for every entrepreneur and innovator.”
— Jon Oringer, CEO, Shuttershock
Will Twitter continue to be important as it scales?
Why offline network structures are important to online network effects.
How Quora grows with usage.
Freemium networks may offer the best of both worlds: Network effects and revenue.
Promoted posts and native monetization can be a bad idea if not done well.
Zynga’s growing woes on the Facebook platform.