How two similar platforms coexist with different strategies.
A framework for intuitive product design.
How to look for the next big viral ride.
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A framework for user incentives and virality.
What makes some products inherently viral?
The most popular Q&A growth hack.
Will Twitter continue to be important as it scales?
Why offline network structures are important to online network effects.
“An authoritative guide to the role of online platforms: what they are, how they work, and what they mean for business and economics.”
— Hal Varian, Chief Economist of Google
“A compelling framework for building platforms, networks and marketplaces. Essential reading for every entrepreneur and innovator.”
— Jon Oringer, CEO, Shuttershock
How Quora grows with usage.
Freemium networks may offer the best of both worlds: Network effects and revenue.
Promoted posts and native monetization can be a bad idea if not done well.
Zynga’s growing woes on the Facebook platform.
Gmail’s exclusivity was a masterstroke from Google that enabled it to enter and dominate a product space as commodified as email. But Google Wave was a dud. What does it take for exclusivity to work?
Learning from the early days of Facebook.