When everyone is building new social products, how do you get users to choose yours over the others?
The small moves that help platforms disrupt traditional industries
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The problems that come with scaling online platforms.
In the future, algorithms and users will do what your employees do today.
Can growth and engagement work hand in hand? Or does one always come at the cost of the other?
Four ways networks are becoming important.
Creating user contribution ecosystems.
Will today’s large social networks continue to grow or implode as they grow too far?
“An authoritative guide to the role of online platforms: what they are, how they work, and what they mean for business and economics.”
— Hal Varian, Chief Economist of Google
“A compelling framework for building platforms, networks and marketplaces. Essential reading for every entrepreneur and innovator.”
— Jon Oringer, CEO, Shuttershock
Getting users to pay you before they actually have to.
A framework for structuring user-contribution ecosystems.
Feature creep is the surest way to kill your startup.
Every Craigslist competitor must consider this idea from Yelp.
Get to where the users are instead of waiting for them to come to where you are.
Creating infinite customer acquisition loops in your product.
When the user-advertiser boundaries disappear.