Creating user contribution ecosystems.
Note: I’m embedding a presentation from a talk I recently gave on the topic of user contributions based largely on earlier posts on this blog. The presentation ended up on the #1 spot on Slideshare on the day it was uploaded:
Platform businesses like YouTube, Quora, Flickr, etc. have little value when users aren’t contributing. As a result, incentivizing user contributions is one of the key priorities for these platforms in their early days. This presentation outlines a framework to enable user contributions on a platform.
Can making product usage difficult for users actually be a good idea? In some cases, yes!