How to crack User Generated Content: A Presentation

| January 6, 2013 | 4 Comments

Note: I’m embedding a presentation from a talk I recently gave on the topic of user contributions based largely on earlier posts on this blog. The presentation ended up on the #1 spot on Slideshare on the day it was uploaded:

Platform businesses like YouTube, Quora, Flickr etc. have little value when users aren’t contributing. As a result, incentivizing user contributions is one of the key priorities for these platforms in their early days. This presentation outlines a framework to enable user contributions on a platform.

The content was largely derived from the following articles:



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  • Sangeet Paul Choudary

    Thanks Assaf! Great to hear that you like it.

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  • Assaf Laufer


    There is a broken link in “Naturally Viral”. It should be

    btw, your work is amazing ! :)