Monetization

Owning The Transaction – Why Marketplaces Need To Think Like SAAS Businesses.

Owning The Transaction – Why Marketplaces Need To Think Like SAAS Businesses.

| November 12, 2013 | 11 Comments

Marketplaces are difficult businesses to get off the ground. A marketplace without buyers cannot attract sellers and vice versa. In fact, the infamy of this proverbial chicken and egg problem detracts entrepreneurs from the challenges that a marketplace presents after it has successfully gained adoption and is successfully matching buyers with sellers. After all, marketplaces for [...]

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Why #Hashtags are the future of monetizing social media

Why #Hashtags are the future of monetizing social media

| June 26, 2013 | 2 Comments

You can’t invite people to a party and try to sell them stuff. Pretty much every starry-eyed startup that went after eyeballs gets it by now. Over the last seven years the web has moved away from a consumption medium (think NY times) to a creation-consumption medium (think Twitter, Facebook). But we’ve been very tardy [...]

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How to become a billion dollar startup: AirBnB, YouTube and Platform Thinking

How to become a billion dollar startup: AirBnB, YouTube and Platform Thinking

| March 13, 2013 | 2 Comments

Note: This essay was first featured on TheNextWeb Technology startups are disruptive because they are driven by a desire to solve an unsolved problem in a unique way and create new value. Most large and established companies, in contrast, are driven by a desire to defeat competition and protect their market turf. Consider the problem [...]

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Does your startup have a wallet-acquisition strategy?

Does your startup have a wallet-acquisition strategy?

| December 19, 2012 | 1 Comments

Every new business that is serious about getting traction needs to figure out a user acquisition strategy. In a similar way, every new business (in the consumer internet space) that is serious about monetization needs to figure our a Wallet-acquisition strategy. Wallet-Acquisition and Recurring Revenue Models Every business seeking a revenue model has at least [...]

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The Three Trends Shaping Advertising-Based Monetization: User = Advertiser = User

The Three Trends Shaping Advertising-Based Monetization: User = Advertiser = User

| November 3, 2012 | 9,891 Comments

Once upon a time, we used to get dumb messages from the idiot box. Then the Internet happened! Traditionally, the user and the advertiser have been two distinct categories. Most advertising based businesses (print, radio, TV) had two distinct segments to address, the users and the advertisers. This structure was brought onto the web as [...]

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Why Facebook’s Advertising Is Getting It Wrong

Why Facebook’s Advertising Is Getting It Wrong

| September 27, 2012 | 1 Comments

 We’re aware of the growing disillusionment with social media companies. Some say that the mistakes of the last bubble are being repeated all over again, that we shouldn’t be engaging in Users First, Revenues Later. The problem, I feel, is that we’re approaching social media monetization the same way we’ve approached traditional media monetization. In [...]

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The Intersection Of Freemium, Networks and Marketplaces

The Intersection Of Freemium, Networks and Marketplaces

| September 4, 2012 | 10,164 Comments

What’s common to Freemium, Social Networks and Marketplaces? Very little, apparently. Except that it’s a brilliant pricing strategy for getting early traction on a network business.

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Why Promoted Posts Are Not The Social Network Revenue Model We Were All Waiting For

Why Promoted Posts Are Not The Social Network Revenue Model We Were All Waiting For

| September 1, 2012 | 1 Comments

Social Networks haven’t yet figured out a revenue model. Advertising has its limitations as usage shifts to mobile. Both Facebook and Twitter have tried promoting content for a fee but it might not be a sustainable model.

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Platform Monetization

Platform Monetization

| July 11, 2012

While monetizing a business network, community or marketplace, a successful company would be one which knows what the central proposition of the product is and would know how to monetize that particular proposition. It doesn’t take a genius to figure out that the central proposition for a marketplace is the transaction happening between two parties on it. [...]

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