Seeding Platforms and Networks

Viral Growth: How Paypal, Youtube And StumbleUpon Gained Rapid Traction Through Piggybacking

Viral Growth: How Paypal, Youtube And StumbleUpon Gained Rapid Traction Through Piggybacking

| August 14, 2012

A great way to seed a network is to leverage another. Piggyback on a thriving network as long as your platform is contextual and complementary to that network.

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The Appification of Social Networks – Instagram

The Appification of Social Networks – Instagram

| August 13, 2012

Consumers who are already on Facebook, Twitter and a hundred other services don’t want to get onto ‘yet another social network’. Appification is an interesting model for building out a social network by doing precisely the opposite: not building a social network.

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Chicken and Egg problem: How To Seed Your Platform In Standalone Mode

Chicken and Egg problem: How To Seed Your Platform In Standalone Mode

| August 12, 2012

Ensure that the product has a ‘standalone mode’. Essentially, a user should be able to derive value out of the product even when other users aren’t on it. A product that has standalone value irrespective of the network is more likely to get traction among at least one set of users.

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How Apple Drank Its Own Kool-Aid And Created A Thriving Developer Ecosystem

How Apple Drank Its Own Kool-Aid And Created A Thriving Developer Ecosystem

| August 11, 2012

Platforms face The Ghost Town Problem quite often. But the solution may lie in the platform owner’s hands.

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Platform Seeding Strategies

Platform Seeding Strategies

| August 10, 2012 | 1 Comments

Seeding a platform business poses several unique challenges as producers won’t participate without consumers and vice versa. We explore the strategies for overcoming this problem.

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How Online Dating Services Bring In The Ladies!

How Online Dating Services Bring In The Ladies!

| August 10, 2012

Dating sites are a great example of two-sided markets which, often, rapidly build out traction on one side but fail to get any uptake on the other. Getting traction on the ‘hard side’ is key to seeding such markets.

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Why Payments Startups Fail: A Lesson In User Behavior

Why Payments Startups Fail: A Lesson In User Behavior

| August 9, 2012

Introducing entirely new behavior may lead to barriers in adoption and this problem is compounded in a two-sided network. Products that find rapid adoption typically try to fit into existing user contexts.

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Chicken and Egg Problem: How To Use Your Producers To Seed The Platform

Chicken and Egg Problem: How To Use Your Producers To Seed The Platform

| August 7, 2012

Designing your platform so that your producers can bring along consumers is a great strategy for seeding a platform while concentrating on only one side of the market.

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Chicken and Egg Problem: How To Make a Two-Sided Market One-Sided

Chicken and Egg Problem: How To Make a Two-Sided Market One-Sided

| August 6, 2012

Seeding two-sided networks is complicated as you have to simultaneously target two different groups. But you can solve it by targeting just one group if you choose your target users carefully.

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