Seeding Platforms and Networks
If you’re running a tech startup, you’ve probably tried to (or would love to, if you could) do at least one of the following: – Get TechCrunch to cover you – Launch at SXSW Unfortunately, as launch channels go, the more unimaginative the channel, the less successful it is at getting you traction. This is [...]
Note: This essay was first featured as a guest post on Andrew Chen’s blog. It’s one of the best resources out there for internet startups. The proverbial chicken and egg problem of building a new social product is well understood among tech startups, and it’s been commonplace to follow two contrasting mechanisms for getting traction. Traditionally, startups [...]
I’ve talked about the chicken and egg problem in seeding two-sided marketplaces at length earlier. Producers won’t show up without Consumers and vice versa. One of the models that I’d proposed, that works especially well for startups like ShopKick is to build the value proposition in such a manner that your producers bring in the [...]
What’s common to Freemium, Social Networks and Marketplaces? Very little, apparently. Except that it’s a brilliant pricing strategy for getting early traction on a network business.