Marketplaces employ the platform business model by connecting buyers and sellers and enabling them to transact. I have written a lot about marketplaces in earlier posts on this blog.

Nir Eyal and I have collaborated in the past and we got together again to make this post happen. Bill Gurley had written an interesting post on marketplaces a few months back with tons of wisdom packed into a page. Nir and I wanted to make this more digestible for entrepreneurs. Going through a post with ten different points sometimes leaves one overwhelmed. We wanted to distill the essential points into a checklist for makers and builders of marketplaces.

Hope you find this useful, feel free to leave your comments and enrich the discussion around this.

If you’re having problems viewing this slideshow, please visit the original link.

If you’d like to explore this topic further, the following is a list of posts on this topic:

Challenges of starting Platforms and Marketplaces

Seeding Marketplaces with a Demand-first model

Seeding marketplaces with a Supply-first model

Platform Scale Book

Platform Scale, a #1 Amazon bestselling book, is now available for purchase.