A checklist for anyone building a marketplace.
Marketplaces employ the platform business model by connecting buyers and sellers and enabling them to transact. I have written a lot about marketplaces in earlier posts on this blog.
Nir Eyal and I have collaborated in the past and we got together again to make this post happen. Bill Gurley had written an interesting post on marketplaces a few months back with tons of wisdom packed into a page. Nir and I wanted to make this more digestible for entrepreneurs. Going through a post with ten different points sometimes leaves one overwhelmed. We wanted to distill the essential points into a checklist for makers and builders of marketplaces.
Hope you find this useful, feel free to leave your comments and enrich the discussion around this.
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If you’d like to explore this topic further, the following is a list of posts on this topic:
Gmail’s exclusivity was a masterstroke from Google that enabled it to enter and dominate a product space as commodified as email. But Google Wave was a dud. What does it take for exclusivity to work?
Why most payment startups fail to get traction.
Networks grow best on top of other networks.