Author Archive: Sangeet Paul Choudary

rss feed Twitter LinkedIn

The Core Interaction: What Platforms and Marketplaces can learn from Super Mario Bros.

The Core Interaction: What Platforms and Marketplaces can learn from Super Mario Bros.

| March 27, 2014 | 17 Comments

This essay is part of the ongoing series on The Fundamentals of Platform Thinking. A good part of my childhood was spent glued to the Telly playing Super Mario Bros. A generation that never swiped screens spent its childhood wielding joysticks and clicking on handheld controls. Try as she might, my aunt never understood what [...]

×
How to design the Airbnb for X, the Uber for Y and the Twitter for Z

How to design the Airbnb for X, the Uber for Y and the Twitter for Z

| March 12, 2014 | 25 Comments

This is post #6 in the ongoing series on Platform Design Principles.  Are you building the Airbnb for X, the Uber for Y or the Quora for Z?  Well, then this article might just be for you. I work a lot with startups/enterprises building marketplaces and platforms to solve diverse problems. But these startups often [...]

×
How small ideas like Twitter, WhatsApp and Airbnb create large value through network effects

How small ideas like Twitter, WhatsApp and Airbnb create large value through network effects

| February 26, 2014 | 12 Comments

This is post #5 in the ongoing series on Platform Design, and is probably the most foundational post for all the work on this blog.     Twitter: You can use this to type 140 characters WhatsApp: Just like SMS but doesn’t cost much Airbnb: Rent out your spare mattress Uber: Just another taxi company [...]

×
How Google’s crawlers, Uber’s drivers and Instagram’s selfies power the platform economy

How Google’s crawlers, Uber’s drivers and Instagram’s selfies power the platform economy

| February 5, 2014 | 19 Comments

This article is #4 in an ongoing series on the design of platform business models.  What do Google’s crawlers, Uber’s drivers and Instagram’s selfie-clickers have in common? Or for that matter Elance’s freelancers, Dribbble’s designers and Twitter’s tweeters.  In a world of platforms, they create the fuel needed to facilitate economic and social exchanges that [...]

×
Uber, Etsy and the internet of everybody: A visual guide to networked businesses

Uber, Etsy and the internet of everybody: A visual guide to networked businesses

| January 23, 2014 | 14 Comments

This post is part of an ongoing series on the fundamentals of Platform Thinking.    The natural purpose of a network is to connect. Fax machines, telephone networks, stock exchanges and credit card networks have done exactly that . With the internet, we now have a universal network that connects everyone with everyone (well, almost). [...]

×
The Three Design Elements for Designing Platforms

The Three Design Elements for Designing Platforms

| January 17, 2014 | 12 Comments

This article is #2 in an ongoing series on Platform Thinking.  What does the traditional world of manufacturing have in common with the way networked platforms work? How can a basic understanding of factory design help us change the way we think about designing internet platforms, marketplaces and social networks? I’ve written previously about the distinction [...]

×
Platform Thinking Roundup: The best articles of 2013

Platform Thinking Roundup: The best articles of 2013

| December 28, 2013 | 6 Comments

2013 started with JP Rangaswami declaring it the year of platforms. It’s ending with a piece I wrote for WIRED titled “Platforms are eating the world”. A lot has happened in between. We saw the proverbial final nails in the coffin of an industry that has been tellingly transformed by platform business models with Nokia [...]

×
Disruption, Failure and Metrics: Explaining Platform Thinking

Disruption, Failure and Metrics: Explaining Platform Thinking

| December 9, 2013 | 13 Comments

Excerpts from an interview with YourStory.com earlier this year. The original interview is available here. Also, Part 1 is available here. Disruption: What advice would you give to startups and entrepreneurs starting a business today? How can they identify industries that are ripe for disruption? The best way to identify an industry for disruption is [...]

×
The Creator Web: The Dribbblisation of work platforms

The Creator Web: The Dribbblisation of work platforms

| November 26, 2013 | 9 Comments

Note: This article first appeared in Fast Company. I am pleased to have co-authored with TED Books Author Damon Brown.  The Internet has powered the rise of a new creative class. Global reach, real-time feedback, and reputation building have redefined the creator. Today, the Instagram-wielding teen is as much a member of this burgeoning creative class [...]

×
Owning The Transaction – Why Marketplaces Need To Think Like SAAS Businesses.

Owning The Transaction – Why Marketplaces Need To Think Like SAAS Businesses.

| November 12, 2013 | 13 Comments

Marketplaces are difficult businesses to get off the ground. A marketplace without buyers cannot attract sellers and vice versa. In fact, the infamy of this proverbial chicken and egg problem detracts entrepreneurs from the challenges that a marketplace presents after it has successfully gained adoption and is successfully matching buyers with sellers. After all, marketplaces for [...]

×