Author Archive: Sangeet Paul Choudary

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The Creator Web: The Dribbblisation of work platforms

The Creator Web: The Dribbblisation of work platforms

| November 26, 2013 | 9 Comments

Note: This article first appeared in Fast Company. I am pleased to have co-authored with TED Books Author Damon Brown.  The Internet has powered the rise of a new creative class. Global reach, real-time feedback, and reputation building have redefined the creator. Today, the Instagram-wielding teen is as much a member of this burgeoning creative class [...]

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Owning The Transaction – Why Marketplaces Need To Think Like SAAS Businesses.

Owning The Transaction – Why Marketplaces Need To Think Like SAAS Businesses.

| November 12, 2013 | 11 Comments

Marketplaces are difficult businesses to get off the ground. A marketplace without buyers cannot attract sellers and vice versa. In fact, the infamy of this proverbial chicken and egg problem detracts entrepreneurs from the challenges that a marketplace presents after it has successfully gained adoption and is successfully matching buyers with sellers. After all, marketplaces for [...]

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The Waze-ification of the Physical World

The Waze-ification of the Physical World

| October 29, 2013 | 3 Comments

This article first appeared on Harvard Business Review. I’m delighted to have co-authored this with Mark Bonchek.  We are moving from a world in which physical products are separate to one in which they are connected.  Computers were just the beginning.  Appliances and engines now send alerts when they need to be serviced.  Cameras upload [...]

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The Rise of the Platform: A seismic shift in business models

The Rise of the Platform: A seismic shift in business models

| October 19, 2013 | 24 Comments

Note: A variation of this article appeared as an op-ed on The Wall Street Journal’s MarketWatch. This was co-authored with Geoffrey Parker (@g2parker, Tulane Univ.) and Marshall Van Alstyne (@infoecon, Boston Univ.). They currently serve as research scientists at the MIT Sloan School of Management.   Nokia just sold to Microsoft. Blackberry announced that it is considering putting [...]

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Trolls, Vandalism and Report Abuse: A Framework for Online Community Management

Trolls, Vandalism and Report Abuse: A Framework for Online Community Management

| October 12, 2013 | 1 Comments

Online platforms work on principles similar to offline communities. The onset of crime and vandalism in a community can lead to large-scale abandonment. The same applies to online communities and marketplaces, especially as they grow in size. Network effects make a community more valuable as it scales. However, the onset of vandalism could make network effects work [...]

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Platform Thinking and Disruption: Interview with YourStory

Platform Thinking and Disruption: Interview with YourStory

| October 6, 2013 | 6 Comments

I was recently interviewed by YourStory, a leading Asian startup blog on how Platform Thinking changes the way we build businesses. The following post is the first part of my interview. This was first published here. —- Sangeet writes the blog Platform Thinking, which has been recommended by All Things Digital, GigaOm, Inc. Magazine and the HBS Centre for [...]

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Platform Thinking – MIT Media Labs talk covering key concepts

Platform Thinking – MIT Media Labs talk covering key concepts

| September 28, 2013 | 14 Comments

I’d visited MIT this summer for some research collaborations at the MIT Centre for Digital Business and for speaking at the Platform Strategy Conference at the MIT Media Labs, which attracted C-suite execs from leading technology companies, both as speakers and audience. This is the video of my talk where I explore key concepts of [...]

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When Social Fails: How Sampling Costs Kill Social Curation

When Social Fails: How Sampling Costs Kill Social Curation

| September 14, 2013 | 5 Comments

Social curation is a great way to scale any business relying on user-generated content. YouTube and Quora enable the community to create value through upvotes/downvotes and the ability to report abuse. Startups that rely on user generated content often scale when they unlock social curation. For all its benefits, social curation isn’t fool-proof. Curation may [...]

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The secret to scaling social networks and local marketplaces

The secret to scaling social networks and local marketplaces

| August 29, 2013 | 6 Comments

We often associate social networks with hyper-growth, a perception largely fostered by growth infographics of Facebook, Twitter and Pinterest that get shared all around. But not all social networks scale that easily. There are three patterns that I often see across the growth of most social networks (and most platform business models, for that matter). [...]

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How startups compete with friction in product design

How startups compete with friction in product design

| August 14, 2013 | 9 Comments

Startups need Traction. A startup which doesn’t get discovered doesn’t go anywhere. This is all the more critical for platform businesses which rely on their users to create value and network effects. In the specific case of platform businesses, Traction dictates the value that is created. A social network without enough users or a marketplace [...]

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